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Whisker Wizard
Packaging
CONCEPT
Embrace the magic, unleash your inner wizard, and improve your grooming game with the Whisker Wizard: Beard Care Kit. Whisker Wizard's goal is to ‘magically’ keep your beard strong, stylish, and healthy because, of course, all great wizards have to have a legendary beard.
With the target audience being seasoned men with graying beards, the logo was designed to take the concept and symbolism of a wizard and make it feel manly. The goal was to keep the logo feeling rough and grungy, while also making it feel groovy and unique so it is more appealing for those who want to use the kit.
When designing both the interior and exterior of the package, the experience of the user opening the package for the first time was an important concept heavily considered when making design choices. The package was designed to give the user an immersive experience by including simple directions that welcome and guide the user on how to start using the kit. Two additional packages were designed and built to securely hold some of the branded, internal items. The kit includes beard oil, beard balm, beard brush, and trimming scissors.
View early sketches and final package builds below.
